AMPLIFIED! will return to the UC San Diego Rady School of Management for another collaboration with Teaching Professor Helen Wang and her MGT 121A: Innovation to Market students.

The workshop will focus on a critical challenge for entrepreneurs: framing the right opportunity before investing too heavily in a solution. Students will bring the startup concepts and market opportunities they are already developing in class and use the HI × AI Infinity Loop to challenge assumptions, expand their understanding of customers and context, explore alternative perspectives, and sharpen the direction of their work.

Human Insights will provide the experience, judgment, creativity, and context needed to decide what matters. Artificial Intelligence will help students research, compare, question, and extend their thinking. Together, HI × AI will give students a structured way to improve the quality of their opportunity framing before moving further into product development and market validation.

The session continues an ongoing relationship between AMPLIFIED!, the Rady School of Management, and The Basement at UC San Diego. Previous work with Professor Wang’s students has used AMPLIFIED! to strengthen problem statements, evaluate startup ideas, and explore market fit. This return engagement will build on that experience by giving students another practical application of HI × AI within the entrepreneurial process.

The goal is for students to leave with a clearer opportunity, stronger assumptions to test, and greater confidence about where to focus their next round of research and development.