Artificial Intelligence is changing what people can do. The greater opportunity is changing how people work with it.

Presented at Innovate@UCLA for approximately 150 of Los Angeles’ leading innovators, this keynote introduces AMPLIFIED! as a practical way to work with AI while keeping human judgment, experience, creativity, and responsibility at the center.

Kevin Popovic explores the difference between simply using AI and deliberately combining Human Insights × Artificial Intelligence to improve the work itself. Through the HI × AI Loop, attendees will see how people can establish direction, use AI to expand possibilities, evaluate what matters, and guide the technology toward stronger outcomes.

The keynote moves beyond tools, prompts, and automation to a more consequential question:

How can AI help people become better at the work only people can lead?

Attendees will explore:

• Why adopting AI does not automatically create innovation.
• Where human judgment, context, and experience remain essential.
• How HI × AI can improve thinking, decision-making, creativity, and work.
• Why the quality of the interaction shapes the quality of the outcome.
• What innovators can do differently as AI becomes increasingly embedded in organizations.

AMPLIFIED! positions AI not as a substitute for human capability, but as a means of strengthening it—helping people think more expansively, work more effectively, and create greater value.