Kevin Popovic
Creator of AMPLIFIED!
Innovation strategist, educator, researcher, and The Idea Guy®. Kevin helps people and organizations identify the right problems, create stronger solutions, and use HI × AI to improve how they think, decide, create, and work.
Identify the real problem.
For more than three decades, Kevin’s work has centered on understanding people, context, and the problems worth solving before moving toward an answer.
Human-centered design reinforced a principle that became foundational to AMPLIFIED!: what first appears to be the problem may only be a symptom. Better outcomes begin by observing, questioning assumptions, gathering evidence, and understanding what people actually need.
Innovation Strategist
Helping organizations distinguish symptoms from underlying problems and determine what deserves attention.
Researcher
Studying how participatory HI × AI processes and organizational conditions shape problem identification and organizational action.
Create the right solution.
Understanding the problem is only the beginning. Kevin’s work in creativity, Design Thinking, innovation, and education has focused equally on turning insight into possibilities that can be evaluated, developed, tested, and put into practice.
AMPLIFIED! extends that work through Human Insights × Artificial Intelligence—using AI to expand possibilities while keeping human judgment responsible for deciding what is meaningful, appropriate, and worth pursuing.
Educator
Teaching practical approaches to Design Thinking, innovation, problem-solving, and HI × AI application.
Creator of AMPLIFIED!
Bringing problem identification and solution creation together in a repeatable way of working with AI.
How I work with people and organizations
Speaking, teaching, and advising bring the same focus to different settings: helping people think better, solve meaningful problems, and put ideas into action.
Speak
Keynotes and presentations that make AI, innovation, and the changing nature of work understandable, relevant, and actionable.
Teach
Workshops and learning experiences that build practical capability through participation, application, and reflection.
Advise
Strategic guidance for leaders and organizations working through problems, opportunities, innovation, and AI adoption.