Think better with Artificial Intelligence.

Decide better with Artificial Intelligence.

Create better with Artificial Intelligence.

Work better with Artificial Intelligence.

A better way of working with AI.

AMPLIFIED! is a framework for working with Artificial Intelligence that improves how people think, decide, create, and work.
It strengthens the human capabilities that give work meaning—judgment, creativity, experience, empathy, context, and insight—while using AI to expand and accelerate what people can do.
For organizations, AMPLIFIED! provides a practical way to move beyond access to AI and focus on how people actually use it in their work.
The result is better thinking, better decisions, better ideas, and better outcomes.

Human Insights × Artificial Intelligence

Context & Experience

Understand the situation and what has been learned.

Judgment & Empathy

Determine what matters and how people are affected.

Creativity & Insight

Make connections, interpret meaning, and imagine possibilities.

Analysis & Synthesis

Process information and surface patterns.

Generation & Exploration

Expand ideas, perspectives, and alternatives.

Acceleration & Scale

Develop and refine work faster and across more information.

HI × AI = AMPLIFIED!

AMPLIFIED! structures Human Insights and Artificial Intelligence through the four-step HI × AI Loop. Human Insights establish direction and evaluate what matters. Artificial Intelligence expands the possibilities and accelerates the selected direction.

01—HI: Direction
Establish context, intent, priorities, constraints, and the desired outcome.

02—AI: Expansion
Expand information, perspectives, possibilities, and options.

03—HI: Evaluation
Evaluate what matters, apply judgment, and determine the next direction.

04—AI: Acceleration
Develop, refine, structure, and accelerate the selected direction.

Why AMPLIFIED! Matters

The value of the AMPLIFIED! framework is how it strengthens people, improves work, and helps organizations create greater value with AI.

  • People: Strengthen Human Capability

    Apply judgment, creativity, experience, empathy, and insight more effectively while working with AI.

    Explore Human Capability

  • Work: Improve How Work Gets Done

    Improve thinking, decisions, ideas, and workflows through the application of HI × AI.

    Explore Workflow Transformation

  • Organizations: Create Greater Value with AI

    Build the capability to adopt AI more effectively, improve performance, and translate technology into meaningful outcomes.

    Explore AI Adoption & Readiness

From everyday work to organizational transformation.

AMPLIFIED! can be applied wherever people work with AI—from research, decisions, and problem-solving to workflow improvement, Human Capability, and organizational AI adoption.

Applied to the Work
Research, decisions, ideas, problem-solving, communication, and workflows.

Applied Across the Organization
Human Capability, AI adoption, readiness, innovation, and transformation.

AMPLIFIED! in Practice

A multidisciplinary team bringing experience in strategy, innovation, technology, research, design, and organizational change to the AMPLIFIED! framework.

Kevin Popović

Director of Innovation

Brandon Chavez

Director of Engagement

Scott Robinson

Instructor

James White

Instructor

Michelle Morris

Instructor

Erik Mitchell

Research Advisor

Where could AMPLIFIED! make a difference in your organization?

Start with Assessment